{"product_id":"etiopia-lensa","title":"ETHIOPIA Guji Hambela - Fitsum Bekere","description":"\u003cblockquote\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/blockquote\u003e\n\u003cdiv class=\"table__row table__row--2-column\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eTECHNICAL SHEET\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFarm:\u003c\/b\u003e\u003c\/span\u003e Sweet Plus Coffee\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCup Score:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e 88\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFlavor Notes:\u003c\/b\u003e\u003c\/span\u003e Strawberry, cherry, tropical\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAltitude:\u003c\/b\u003e\u003c\/span\u003e \u003cspan\u003e1950 - 2200 m a.s.l.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProcess:\u003c\/b\u003e\u003c\/span\u003e \u003cspan\u003eNatural\/Sun Dried\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin: \u003c\/b\u003e\u003c\/span\u003eHambela Wamena District, Etiopia\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eVariety:\u003c\/b\u003e\u003c\/span\u003e Heirloom\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cem\u003e\u003cstrong\u003eSuggested for filter, espresso and moka pot\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eCoffee Story\u0026nbsp;\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFrom the forests of southern Ethiopia emerges an extraordinary coffee, grown by over 150 smallholder farmers who cultivate the land with deep respect for nature and local traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eEach bean is the result of a sustainable agroforestry system that protects the soil, enhances biodiversity, and supports farming communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cem\u003eSweet Plus Coffee\u003c\/em\u003e is more than just coffee, it represents a transparent, ethical, and high-quality supply chain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThe cherries are handpicked, carefully processed in local washing stations, and transformed into traceable lots with a unique and complex flavor profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLeading this initiative is\u003cem\u003e Fitsum Bekere\u003c\/em\u003e, a seasoned coffee expert and industry innovator with over 12 years of experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThrough his work, Sweet Plus Coffee blends innovation, training, and natural farming practices to deliver coffee that respects the land and empowers its growers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp data-start=\"102\" data-end=\"151\"\u003e\u003cstrong data-start=\"102\" data-end=\"151\"\u003eFitsum Bekere\u003cbr data-start=\"117\" data-end=\"120\"\u003eA Legacy in Coffee Excellence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"102\" data-end=\"151\"\u003eFitsum Bekere is a coffee expert, entrepreneur, and industry innovator with over 12 years of experience. Holding a Master’s degree in Coffee Economics and Science and an MBA, he is dedicated to building a more sustainable, inclusive, and high-quality Ethiopian coffee sector.\u003c\/p\u003e\n\u003cp data-start=\"435\" data-end=\"495\"\u003e\u003cstrong data-start=\"435\" data-end=\"495\"\u003eSweet Plus Coffee\u003cbr data-start=\"454\" data-end=\"457\"\u003eInnovation, Quality \u0026amp; Sustainability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"789\"\u003eAs the founder of Sweet Plus Coffee, Fitsum leads a vertically integrated company that works closely with smallholder farmers to export Ethiopia’s finest coffees. The company operates at high altitude, producing premium coffee and overseeing every step to ensure high international standards.\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"835\"\u003e\u003cstrong data-start=\"796\" data-end=\"835\"\u003eA Pioneer in Fine Coffee Production\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"837\" data-end=\"1063\"\u003eFitsum adopts a sustainable terroir-driven approach, combining natural farming, innovative methods, and soil regeneration. He avoids chemical fertilizers to promote responsible farming, improving both yield and coffee quality.\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1129\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1129\"\u003eSustainable Coffee Production in an Agroforestry System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1131\" data-end=\"1363\"\u003eCoffee cultivation takes place within an agroforestry system that integrates shade trees and companion crops to enhance soil health, biodiversity, and environmental resilience, supporting coffee quality and long-term sustainability.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1370\" data-end=\"1421\"\u003eEmpowering Farmers \u0026amp; Elevating Ethiopian Coffee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1688\"\u003eFitsum is also committed to empowering smallholder farmers through training and partnerships, aiming to elevate Ethiopian coffee by preserving its heritage and ensuring global competitiveness. His dedication makes him a leader in Ethiopia’s specialty coffee sector.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cb\u003eBotanical Variety\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eHeirloom\u003c\/b\u003e\u003c\/span\u003e botanical variety represents a mix of traditional and indigenous Ethiopian coffee varieties. These coffees originate from an extraordinary genetic diversity that has evolved naturally in Ethiopia’s forests, the birthplace of the coffee plant. Heirloom stands out for its complex and unique aromatic profile, with floral, fruity, and spicy notes often considered among the finest in the world. Grown in small plots by local farmers, this variety reflects the terroir, agricultural traditions, and biodiversity of its region.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"table__row table__row--2-column\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003c\/div\u003e","brand":"CORTINOVIS COFFEE ROASTERS","offers":[{"title":"250g \/ Whole beans","offer_id":51680459653458,"sku":"PERU-ME-25-WH","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/6165\/8706\/files\/Foto_prodotto_Guatemala_1.png?v=1761046679","url":"https:\/\/cortinoviscoffee.info\/en\/products\/etiopia-lensa","provider":"CORTINOVIS COFFEE ROASTERS","version":"1.0","type":"link"}